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NHU LUONG

WORK EXPERIENCES

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Account Executive

FITMAR AGENCY | JANUARY/2025 - MAY/2025

  • Key Projects: LAM XƯA Vietnamese Cuisine, Sam LÀM TÍ - Food & Beer (Branches: Trường Sa, Điện Biên Phủ, Gò Vấp),... 

  • Led full-scope account management across multiple F&B restaurant projects, including on-site evaluations, client briefings, and internal team coordination.

  • Captured core customer insights and collaborated with the Strategist and internal teams to brainstorm and develop actionable strategies by campaign phase.

  • Proposed and executed R&D initiatives for new menu items, entry-level products (funnel products), and restaurant space experience enhancements.

  • Developed pricing strategies, promotional campaigns, and combo packages to increase AOV and align with client revenue goals.

  • Achieved strong growth results for the Làm Tí project:

    • Increased Q2 revenue by 20% across all branches.

    • Boosted conversion rate from 5% to 12%, maintaining an average of 10+ daily bookings per branch.

    • Met KPIs for customer engagement via direct messaging and inquiries.

  • Planned and supervised photoshoots and video production for all brands, ensuring visual content and color direction aligned with brand identity and marketing plans.

Marketing Executive - Fulltime

COSMODERN | 08/2024 - 01/2025

  • Successfully pitched and onboarded 3-4 new local brands onto the platform, expanding the product portfolio and increasing brand presence.

  • Contributed to a 15% increase in engagement on the platform following a content development campaign and rebranding strategy, strengthening Cosmodern’s brand identity compared to Q3 and Q4 of 2024.

  • Supported the execution of 5+ marketing campaigns, including promotional programs and collaborations with local brands, enhancing brand visibility.

  • Developed and optimized content across communication channels, helping improve consumer awareness of Cosmodern and its unique value proposition as an e-commerce platform.

  • Conducted market research and competitor analysis to propose innovative marketing strategies, ensuring the platform’s competitiveness.

  • Assisted in organizing community engagement activities, including mini-games and giveaways, to boost customer retention.

Intern Account Executive

Ogilvy & Mather Vietnam | 15/03/2023 - 16/06/2023

  • Directly participate in all major communication projects such as (Red Bull, HUDA Beer...), and administrative tasks (workflow control, plan evaluation, and tracking, reports, etc.) with SAM.

  • Assist in handling day-to-day administration of accounts (workflow control, meetings, minutes, estimates, records, checks, etc.)under the direction of the Senior Account Manager and delights clients with the accuracy and timeliness of work

  • Write briefs under the supervision of the SAM

  • Work with the Creative team to create and execute the most appropriate marketing campaigns for clients.

  • Work closely with the Brand team, creative team, and Media team to manage media engagement (social posts, ads, TVC, etc.).

  • Acknowledge and develop a thorough understanding brand.sts, ads, TVC, etc.).

  • Participate in customer meetings with the Account Manager, observe, listen, and take notes to receive customer information.

  • After receiving customer requests, conduct an analysis of customer needs and goals, and propose appropriate communication and event solutions and plans.

  • Support direct contact and information exchange, booking with influencers, and KOLs, to make price suggestions, exchange jobs, and sign contracts.

Account Intern

BND Media CO., LTD.| 12/2022 - 03/2023

Timing: 2022-2023
Agency: Ogilvy & Mather Vietnam
Title: Intern Account Executive
Project: RED BULL - NĂNG LƯỢNG TÍCH CỰC,
               HÚC TUNG THÁCH THỨC
               RED BULL THÁI MỚI - BỔ SUNG THÊM ZINC (KẼM)
Brand: RED BULL VIETNAM
Client:  TCP Vietnam

Scope Of Working:

  • Participate in each round of presentations about the IMC plan

  • ​Get the adaptation summary from Brand Team and SAM.

  • Participate and take minutes of meetings with internal and external teams. 

  • ​Follow the Creative Team and PH for pre-production meeting to create the best final asset TVC, key visuals.

  • Update visual adjustments as requested by the Brand Team and SAM

  • ​Follow feedback, process revised

  • Prepare detailed documents and cost payment liquidation statistics for each project

  • Supports visual review with Creative Team and adaptation on social media channels, webnews..etc

  • ​Conduct market surveys, check and make statistics on Red Bull products at sales channels (MT), (GT) & (OP). From there, evaluate the effectiveness of POSM & display programs compared to competitors.

Experience Project

Timing: 2022-2023
Agency: Bates Chi&Partners
Title: Intern Account Executive
Project: BẬT NẮP HUDA - KHUI HÈ CỰC ĐÃ
               HUDA BEACH CARNIVAL 2023 - BẬT HUDA,                 BUNG SẮC MÀU LỄ HỘI BIỂN
Brand: HUDA BEER
Client: Carlsberg Vietnam

Scope Of Working:

  • ​Follow the campaign with Media Team, the Brand Team closely monitors digital activation activities.

  • ​Get the adaptation summary from Brand Team and SAM.

  • Participate and take minutes of meetings with internal and external teams. 

  • ​Follow the Creative Team and PH for snackable content pre-production meeting to create the best final asset TVC, visuals.

  • Update visual adjustments as requested by the Brand Team and SAM

  • ​Follow feedbacks,  Follow feedback, process revised

  • Prepare detailed documents and cost payment liquidation statistics for each project

  • Supports visual review with Creative Team and adaptation on social media channels, webnews..etc

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Barista and Customer Service Consultant

Phúc Long Coffee & Tea | 06/2020 - 09/2021

  • Consult customers and sell different lines of coffee and green tea products.

  • Assist with delivery and create orders for each transaction.

  • Inventory and compile detailed lists for each product in the store to ensure sufficient stock for both incoming and outgoing goods.

  • Prepare beverages and provide the highest quality service according to customer requests.

Extracurricular Activities

Event Assistant - TÊ TÊ BEER x LÔCÔ ART MARTKET

MINI LÔCÔ WELLNES - F&B | 15 - 16/06/2024

  • Assist the team in coordinating and brainstorming creative concepts and setups for the beer booth at the event.

  • Conduct inventory checks and ensure that stock levels match the quantities sold during the two-day event.

  • Provide customer consultations, offer samples for customers to experience the unique flavors of Te Te beer, and sell the products.

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Marketing Intern

International Schools of North America (SNA) | 06/2022 - 08/2022

  • Support ideation, and planning events each month. (Especially admission programs).

  • Work on detailed plans and events related to educational development for all levels of education (from primary school to high school).

  • Invariably cultivate knowledge and a thorough understanding of products (new courses, experiential learning while playing program, summer extracurricular classes)

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